Ark

Branding, UI, & Web Design

Sponsored by the Design Museum of Chicago; Ark is a platform where artists can critique work anonymously, receive unbiased feedback and make value-based connections with other creatives.

Project Overview

Ark is an artist-driven platform sponsored by the Design Museum of Chicago where creatives can mindfully critique each other’s artwork and connect with other emerging artists based on shared values and diverse viewpoints. It allows users to share their work anonymously and request feedback from artists they admire as well as the opportunity to be featured by museums and gain recognition. The concept was researched, conceived and tested by a UX team before being assigned to my group of designers. They created the following problem statement to guide their work:

Deliverables

Website design
Marketing website
Brand style guide

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Principles

Design Principles

emphasize the art,
not the artist

Democratization of art is the core of our platform. The focus will always be on the art itself.

inclusive to all
types of artists

Showcase all mediums in
a meaningful way without emphasizing one over another.

Encourage users to engage thoughtfully. Dissuade users
from shallow interactions.

thoughtfulness
& intentionality

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Exploration

Moodboard 1:

Moodboard 2:

Moodboard 3:

UI Variation 1:

UI Variation 2:

UI Variation 3:

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Branding

Logo Animation

Logo Animation
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Desktop
design

Desktop Design

Logo Animation

Microinteractions

Prototype
Walkthrough

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Marketing
Website

Desktop Website

Mobile Website

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