Project Overview

Vente is a simulated project I did at Designation, I was tasked to build an event finding app that provides a personalized and fun experience for young professionals. Working individually on the project, I was handed over a problem statement, user persona, and wireframes. The concept was based on the following finding:

“Users need a way to stay up-to-date with the local scene but have difficulty finding personalized events that keep their interest."

Because the design had yet to be tested with users, I evaluated the wireframes in addition to completing competitive research, the interface design, and branding. My goal was to make an application that stood out from its competitors and encouraged users to do more of what they love.

Deliverables

Logo Design
App design
Marketing website
Brand style guide

Quickjump

UI Variation 1:

UI Variation 2:

UI Variation 3:

Final Logo