Real Rewards is a simple, points-based loyalty and credit program that serves both the American Eagle and Aerie brands. It offers value and flexibility in a gamified format, encouraging customers to “close their loop” (get 1,250 points) to earn fast, easy $5 rewards and even more REAL perks, like members-only sales and events, free shipping and returns, and birthday coupons.
Project Overview
I was brought onto a small team, I helped to rebrand American Eagle and Aerie’s loyalty/rewards program across both print and digital touch-points. Collaborated with UI and UX designers, copywriters, developers, product managers, creative directors, and legal departments. Took an active part in style exploration and brand development, creation of a style and accessibility guidelines, and implementation of the new brand across digital touch-points including a responsive dashboard interface and dynamic email campaign.
Deliverables
12+ responsive web pages including a customer dashboard
30+ Marketing Emails with animation
Brand Accessibility & Style guide
